Singapore IP Law Firm | Ella Cheong LLC

(Written by: Kevin Wong) After an extended hiatus since the initial enactment of Myanmar’s new Trade Mark Law on 30 January 2019, the Department of Science and Technology under the Ministry of Commerce is finally easing the new Trade Marks Registry into actual operation, with the commencement of the “Soft Opening” period under the new law. A summary update on …

(Written by: Mark Cheng) Introduction As countries around the world prepare to open up their economies following months of lockdown, businesses large and small will need to find their feet as they seek to adjust to the new normal that confronts them. In what is being described as the worst global decline since the Great Depression of the 1930s, the …

(Written by: Liangshu Huang) Introduction Are you a business owner looking to file your first patent application? Are you interested in learning more about the patent drafting process? Perhaps you have already filed a patent application and are wondering why your patent agent charges so much for drafting a patent specification. If the answer is yes to any of the …

(Written by: Bryan Soon) In the matter of a trade mark application by Ferrero S.p.A. [2019] SGIPOS 19, the Intellectual Property Office of Singapore (the “Registry”) quite recently dealt with a rare instance of a well-known confectionery manufacturer attempting to obtain trade mark protection in Singapore for the shape and packaging of one of its popular chocolate-based products. Case Summary: …

(Written by: Kow Lip Ying) EC Circular: UPDATES ON THE PROCESSING TIME FOR RENEWALS OF MALAYSIAN TRADEMARK REGISTRATION You may be aware that the system of the Malaysian Intellectual Property Office (MYIPO) is being upgraded. As a result, the records shown on the MYIPO’s website may not be fully updated and some applicants may experience extended processing time for certain workflows (eg, …

(Written by: Zuhairy Fauzy) Death by Genericide: How Trademarks Become the Victims of Their Own Fame Jacuzzi. Escalator. Hovercraft. Bubble wrap. Band-aid. Aspirin. Thermos. What do these random items have in common? They are – or were – in fact trademarks which, through longstanding popularity, ubiquity, and force of habit, have become so associated with the products they were originally branded …

(Written by Mark Cheng) Leveraging on Intangible Assets in a Post-Pandemic World Introduction As countries around the world prepare to open up their economies following months of lockdown, businesses large and small will need to find their feet as they seek to adjust to the new normal that confronts them. In what is being described as the worst global decline …

By Daryl Er and Ashley Chew Lixian (Ella Cheong LLC) Introduction   In the recent case of Harvard Club of Singapore v President and Fellows of Harvard College [2020] SGHC 77, Ella Cheong LLC represented Harvard University (the “University”) in an appeal to the High Court, successfully defending against the grounds of opposition in relation to two trade marks which …