EC REPORTER

ELLA CHEONG REPORTER

Franchising in Singapore, in a nutshell

Franchising is a method of distributing products or services involving a franchisor, who establishes the brand’s trade m…

Keeping trade secrets secret is no secret!

Trade secrets can be the most important form of intellectual property rights to their owners. This is why The Coca-Cola …

Navigating copyright perils in this age of social media

In Singapore, as well as in many other countries, there is automatic copyright protection. This is due to Article 5(2) o…

Contributed to the Lexology GTDT – Trademarks 2023 (Singapore Chapter)

We are pleased to contribute to the Singapore Chapter of Lexology Getting the Deal Through (GTDT) – Trademarks 2023. Thi…

The Brand-as-a-Trade Mark Spectrum

A trade mark serves as an identifier of where the goods and services originate from, in that it allows consumers to iden…

A Summary of the Intellectual Property (Amendment) Bill

With the recent passing of the Intellectual Property (Amendment) Bill, proposed changes to various Intellectual Property…

The Importance of a Trade Mark Clearance Search

Trade marks are “badges of origin” for a business. They are valuable intellectual property (IP) assets, being signs such…

Why is Protection of Intellectual Property Important for Startups?

Intellectual Property (“IP”) is the lifeblood of a business and in the context of a startup business, IP refers to the o…

Things You Should Know Before Filing A Patent: Confidentiality and Inventorship

Introduction As an individual or start-up who is well on the way to inventing the next big thing, you may, while interac…