Mark leads the IP Strategy practice at Ella Cheong LLC. He brings to his practice pragmatism, dedication, and a strong affinity for problem-solving. Combining his experience as a commercial consultant and a legal professional, Mark is committed to delivering actionable insights that go beyond mere legalese.
As the global economy continues to evolve towards a world dominated by technology, brands and digital disruption, organisations are also being forced to deal with the increasingly complex IP issues that surround these changes. Mark has spent many years helping government agencies, enterprises and startups on IP strategy and commercialization to navigate the complex IP landscape across a diverse range of industries, including public health, medical devices, building and construction, aviation, defence, education and social media.
Mark regularly undertakes projects on technology development and publicly-funded R&D, assessing strengths and weaknesses of IP assets and licences, providing recommendations on IP licensing and commercialization, advising on IP protection, filing strategies, IP-rights structuring in multi-party collaboration agreements, technology transfer (including between multinationals and government agencies), and royalty and licensing negotiations.
As an Adjunct Faculty of the IP Academy (a wholly owned subsidiary of the Intellectual Property Office of Singapore), Mark is regularly involved in developed and delivering IP-related training to public officers, entrepreneurs and enterprises. He has delivered multiple runs of the “IP/IP Management Course for Public Agencies”, a workshop designed to help civil servants and public officers deal with the IP issues that they may encounter on a day-to-day basis. Mark has also been involved in various external seminars, include as a panellist speaking on the subject of digital rights clearances at IP Week 2020, the annual flagship event hosted by the Intellectual Property Office of Singapore.