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THE SMART CHOICE
Ella Cheong LLC is a leading specialist intellectual property (IP) law firm in Singapore and Asia. We champion the value in your intellectual property, and offer a comprehensive suite of IP services to meet diverse needs along the entire IP value chain. Our expertise ranges from the prosecution and enforcement of trade marks, patents, domain names and registered designs to the development of effective IP strategies for the protection, management and commercialisation of your intellectual property.
Our Services
CHAMPIONING INTELLECTUAL PROPERTY VALUE
- Prosecution of Trade Marks, Patents, Registered Designs and
CopyrightIntellectual property is usually one of every company’s most important assets, and it is important to ensure the protection and preservation of its value.
- Dispute Resolution and Enforcement
The protection of IP rights is incomplete without proper enforcement measures.
- Corporate and Commercialisation
The value of your intellectual property is extracted via commercial transactions.
- Data Protection
The firm’s Data Protection practice group advises organisations on the formulation and implementation of internal compliance policies and programmes to meet the requirements under Singapore’s data protection laws.
Our People
OUR INSIGHT IS YOUR ADVANTAGE
At Ella Cheong, our practitioners have a wealth of knowledge and experience in all aspects of domestic and international intellectual property. Our extensive legal and industry experience allows us to move swiftly in finding the right strategy for your business.
EC Reporter
Franchising in Singapore, in a nutshell
(Written by: Rachel Woo) Franchising is a method of distributing products or services involving a franchisor, who establishes the brand’s ...
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Keeping trade secrets secret is no secret!
(Written by: Rachel Woo) Trade secrets can be the most important form of intellectual property rights to their owners. This ...
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Navigating copyright perils in this age of social ...
(Written by Rachel Woo) In Singapore, as well as in many other countries, there is automatic copyright protection. This is due ...
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Contributed to the Lexology GTDT – Trademarks 2023...
We are pleased to contribute to the Singapore Chapter of Lexology Getting the Deal Through (GTDT) – Trademarks 2023. This ...
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The Brand-as-a-Trade Mark Spectrum
(Written by: Rachel Woo) A trade mark serves as an identifier of where the goods and services originate from, in ...
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A Summary of the Intellectual Property (Amendment)...
(Written by: Priti Kaur Saini) With the recent passing of the Intellectual Property (Amendment) Bill, proposed changes to various Intellectual ...
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The Importance of a Trade Mark Clearance Search
(Written by: Priti Kaur Saini) Trade marks are “badges of origin” for a business. They are valuable intellectual property (IP) ...
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Why is Protection of Intellectual Property Importa...
(Written by: Priti Kaur Saini) Intellectual Property (“IP”) is the lifeblood of a business and in the context of a ...
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Things You Should Know Before Filing A Patent: Con...
(Written by: Huang Liangshu) Introduction As an individual or start-up who is well on the way to inventing the next ...
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COVID-19 Update: Malaysia
Due to an exponential rise in COVID-19 cases in Malaysia, the Malaysian government has elevated its ongoing Movement Control Order ...
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Patentability Requirements from a Patent Drafting ...
(Written by: Huang Liangshu) Introduction As discussed previously, for your invention to be eligible for patent protection, it must meet ...
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Myanmar IP Update: “Soft Opening” Trade Mark Re-fi...
(Written by: Kevin Wong) The ongoing crisis in Myanmar following the military coup d’état on 1 February 2021 has devastated ...
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COVID-19 Update: Singapore and Malaysia
With the COVID-19 pandemic situation continuing unabated in many parts of the world, Singapore and Malaysia have not been spared ...
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Impact of Regional Comprehensive Economic Partners...
(Written by: Soh Kar Liang) The RCEP is the world’s largest free trade agreement established to broaden and deepen the engagement among the 15 participating parties and enhance their participation ...
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Keeping Out Counterfeit And Pirated Goods In The A...
(Written by: Ho Jiahui) A. Introduction According to the World Integrated Trade Solution[1] powered by the Word Bank Organisation, the annual ...
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Leveraging on Intellectual Property in a Post-Pand...
(Written by: Mark Cheng) Introduction As countries around the world prepare to open up their economies following months of lockdown, businesses ...
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COVID-19 ASEAN Update: Malaysia – 27 January 2021
(Written by: Zuhairy Fauzy) Dear friends and colleagues, As our latest update on an escalating COVID-19 pandemic situation in Malaysia, the ...
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What Is A Patentable Invention Anyway
(Written by: Huang Liangshu) Introduction Once granted and in force, a patent can serve as a strong deterrent to competitors from ...
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Intellectual Property Considerations for the Emerg...
(Written by: Marcus Chan) Introduction As part of the National Design Centre’s “Next Gen” programme 2020, the DesignSingapore Council recently organised ...
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Indonesia Omnibus Law Counterbalances Covid19 Woes...
(Written by: Liangshu Huang) There is finally light at the end of the tunnel for patent rights holders who were ...
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Myanmar IP Update: Soft Opening Window Opens for A...
(Written by: Kevin Wong) After an extended hiatus since the initial enactment of Myanmar’s new Trade Mark Law on 30 ...
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Leveraging on Intangible Assets in a Post-Pandemic...
(Written by: Mark Cheng) Introduction As countries around the world prepare to open up their economies following months of lockdown, ...
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The Importance of a Properly Drafted Patent Specif...
(Written by: Liangshu Huang) Introduction Are you a business owner looking to file your first patent application? Are you interested ...
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It’s A Wrap! Well-known Manufacturer Fails in bid ...
(Written by: Bryan Soon) In the matter of a trade mark application by Ferrero S.p.A. [2019] SGIPOS 19, the Intellectual ...
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EC Circular: UPDATES ON THE PROCESSING TIME FOR RE...
(Written by: Kow Lip Ying) EC Circular: UPDATES ON THE PROCESSING TIME FOR RENEWALS OF MALAYSIAN TRADEMARK REGISTRATION You may ...
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Death by Genericide: How Trademarks Become the Vic...
(Written by: Zuhairy Fauzy) Death by Genericide: How Trademarks Become the Victims of Their Own Fame Jacuzzi. Escalator. Hovercraft. Bubble wrap ...
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Leveraging on Intangible Assets in a Post-Pandemic...
(Written by Mark Cheng) Leveraging on Intangible Assets in a Post-Pandemic World Introduction As countries around the world prepare to ...
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No Written Agreement? An Implied Licence May Arise...
By Daryl Er and Ashley Chew Lixian (Ella Cheong LLC) Introduction In the recent case of Harvard Club of Singapore ...
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COVID-19 Business Continuity Update – 15 May 2020
Dear friends and colleagues, With the COVID-19 pandemic situation in Singapore and Malaysia continuing to be a grave concern, control ...
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COVID-19 Business Continuity Update – 30 April 202...
Dear friends and colleagues, With the COVID-19 pandemic situation in Singapore and Malaysia continuing to be a grave concern, control ...
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COVID-19 ASEAN Update: Indonesia, The Philippines,...
Dear friends and colleagues, We would like to provide you the following further update on the COVID-19 situation in ASEAN: ...
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COVID-19 ASEAN Update: Malaysia – 15 Apr 202...
Dear friends and colleagues, We would like to provide you the following further update on the COVID-19 situation in Malaysia: The ...
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Securing Trade Mark Rights In The Pacific Island N...
(Written by Ho Jiahui and Foong Yun Yee Bernetta) A. Introduction Whenever the words “Pacific Islands” appear in a conversation, ...
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Business Continuity Update from Ella Cheong – 6 Ap...
Dear friends and colleagues, With the worsening situation in Singapore and Malaysia in relation to the COVID-19 pandemic, further steps ...
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COVID-19 ASEAN Update: Malaysia
Dear friends and colleagues, We would like to provide you the following update on the COVID-19 situation in ASEAN: Malaysia: ...
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COVID-19 ASEAN Update: Indonesia
Dear friends and colleagues, We would like to provide you the following update on the COVID-19 situation in ASEAN: Indonesia: ...
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COVID-19 ASEAN Update: The Philippines
Dear friends and colleagues, We would like to provide you the following update on the COVID-19 situation in ASEAN: The ...
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Business Continuity Update from Ella Cheong –...
Dear friends and colleagues, Like other regions of the world, ASEAN is facing the issue of an escalating COVID-19 pandemic ...
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THE TRADEMARKS ACT 2019
Out with the...
By Zuhairy Fauzy (Ella Cheong IP Services Sdn Bhd) Malaysia’s long-anticipated Trademarks Act 2019 came into force effective 27 December 2019, ...
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“Soft Opening” Launch To Finally Kick-start Applic...
By Kevin Wong (Ella Cheong LLC) After almost a year’s hiatus since the initial enactment of Myanmar’s new Trade Mark Law ...
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Applications For Geographical Indications Now Avai...
By Ching Pufang (Ella Cheong LLC) Within the first three weeks of its commencement, the newly established Registry of Geographical Indications ...
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![The largest data breach in Singapore to date: Singapore Health Services Pte. Ltd. & Ors. [2019] SGPDPC 3](https://www.ellacheong.asia/wp-content/uploads/2019/04/chain-gate_reduced_50-1024x683.jpg)
The largest data breach in Singapore to date: Sing...
By Jonathan Liang (Ella Cheong LLC) In what was described as “the worst breach of personal data in Singapore’s history”, the ...
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Familiarise for a Family to Arise: The Importance ...
By Marcus Chan and Kevin Wong (Ella Cheong LLC) Familiarise for a Family to Arise: The Importance of Indicating Trade Origin ...
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Apple fails to oppose Swatch’s applications of its...
By Tan Guodong (Ella Cheong LLC) Apple fails to oppose Swatch’s applications of its “Tick Different” marks Swatch AG and ...
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Constraint in Supplementary International Search
By Joseph Yang (Ella Cheong LLC) As an applicant of PCT international patent application in Singapore, you may have been ...
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![Locking PDPA’s Floodgates: My Digital Lock Pte. Ltd. [2018] SGPDPC 3](https://www.ellacheong.asia/wp-content/uploads/2018/09/access-black-and-white-blur-270514-1024x691.jpg)
Locking PDPA’s Floodgates: My Digital Lock Pte. Lt...
By Jonathan Liang (Ella Cheong LLC) In My Digital Lock Pte. Ltd. [2018] SGPDPC 3, the Complainant brought a complaint ...
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Counterfeit Goods: Potential liability of a Freigh...
By Tan Guodong and Soh Kar Liang (Ella Cheong LLC) Facts In the recent case of Louis Vuitton Malletier v Megastar ...
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Upcoming Changes to Myanmar’s Trade Mark Law
By Kevin Wong(Ella Cheong LLC) Over the past year, Intellectual Property (IP) practitioners around the world have been eagerly anticipating ...
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UNDERSTANDING PARALLEL IMPORTS AND the “EXHAUSTION...
By Kevin Wong and Eileen Fong (Ella Cheong LLC) Parallel importation – defined perfectly by George Wei J in his ...
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![Understanding Parallel Imports And The “exhaustion Of Rights” Defence – An Introduction To The Case Of Samsonite Ip Holdings Sarl V An Sheng Trading Pte Ltd [2017] Sghc 18 [part 1 Of 3]](https://www.ellacheong.asia/wp-content/uploads/2017/06/erwan-hesry-350-200.jpg)
Understanding Parallel Imports And The “exhaustion...
Understanding Parallel Imports And The “exhaustion Of Rights” Defence – An Introduction To The Case Of Samsonite Ip Holdings Sarl ...
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Food For Thought: Renaming Of ‘Pretzel Dog&#...
Food For Thought: Renaming Of ‘Pretzel Dog’ To ‘Pretzel Sausage’ In Malaysia There are many tall tales about what hot ...
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Food for thought: Renaming of ‘Pretzel Dog’ to ‘Pr...
By Kanmani Rani (Ella Cheong IP Services Sdn Bhd) There are many tall tales about what hot dogs are made of, ...
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CHANGES TO INTELLECTUAL PROPERTY OFFICIAL FEES IN ...
The Intellectual Property Office of Singapore (IPOS) will be implementing some official fee revisions which will take effect from 1 ...
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Changes To Intellectual Property Official Fees In ...
Changes To Intellectual Property Official Fees In Singapore Coming Soon The Intellectual Property Office of Singapore (IPOS) will be implementing ...
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Trader keeps the [good] faith in a spare part in t...
By Kevin Wong (Ella Cheong LLC) This article was first published on IPKat on 23 February 2017. For further information please ...
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EC Circular: CHANGES TO PROSECUTION AND RENEWAL PR...
The publication of trade mark applications for opposition has been brought forward before substantive examination, while late renewal of trade ...
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PDPA COMPLIANCE: THE TIME IS NOW
by Rishi Gantan (Ella Cheong LLC) Data protection laws in Singapore are relatively new, as the Data Privacy Provisions of the ...
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A short commentary on the potential IP implication...
by Eileen Fong and Tan Yi Xin (Ella Cheong LLC) Pokemon Go – even if you are not a user ...
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Malaysia faces legal challenge in rights to Halal ...
By Zuhairy Fauzy (Ella Cheong IP Services Sdn Bhd) Consumers may potentially have trouble keeping things halal in the wake of ...
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EC CIRCULAR: IPOS TO CLOSE FOREIGN ROUTE WITH EFFE...
By Chiong Song Ning (Ella Cheong LLC) For patent applications filed directly in Singapore, as well as Patent Cooperation Treaty ...
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Cat fight: In the case of B2K Pet Products Pte. Lt...
By Denise Loh (Ella Cheong LLC) Introduction On 19 January 2016, Principal Assistant Registrar Sandy Widjaja put an end to ...
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EC Circular: MYANMAR IMPOSES NEW REQUIREMENTS FOR ...
The Myanmar Registration Office has recently implemented amendments to the documentary requirements regarding applications for trade mark registration and maintenance. The changes ...
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Perspective on Alternative Dispute Resolution R...
By Kevin Wong and Eileen Fong (Ella Cheong LLC) These days, IP disputes between big companies seem to be regularly ...
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EC Circular: Indian Trade Marks Registry’s R...
There has been a recent buzz about a mass backlog-clearing exercise by the Indian Trade Marks Registry conducted in March ...
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Ex-employees’ Confidentiality Obligations in Focus...
By Jonathan Liang (Ella Cheong LLC) Introduction Employee confidentiality obligations are commonly set out as express terms in most employment contracts ...
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Criteria for Patent Amendments – In the case of Sh...
By Chiong Song Ning (Ella Cheong LLC) Introduction In most (if not all) countries, patents can only be granted over ...
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Chapter on Trademarks in Singapore
By Kevin Wong and Denise Loh (Ella Cheong LLC) Reproduced with permission from Law Business Research Ltd. This article was ...
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News Update: IPOS appointed as ASEAN’s first ISA ...
By Chiong Song Ning (Ella Cheong LLC) The Intellectual Property Office of Singapore (“IPOS”) has been appointed by the World ...
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Use with consent, or use without consent: that is ...
By Denise Loh & Eileen Fong (Ella Cheong LLC) On 2 February 2015, it was decided that the Applicant, Romanson ...
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Case highlight: Mesuma Sports Sdn Bhd v Majlis Suk...
By Zuhairy Fauzy (Ella Cheong IP Services Sdn Bhd) What happens when the owner of a trade mark wakes up ...
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A Tale of Two Foxes – in the case of Fox Street We...
By Kevin Wong (Ella Cheong LLC) Two companies were recently caught up in a contentious saga in Singapore over their ...
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Revamped Geographical Indications Regime in Singap...
By Kevin Wong & Eileen Fong (Ella Cheong LLC) A new Geographical Indications (GIs) Registry and other legislative changes relating ...
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New Data Protection Law in Singapore
By Soh Kar Liang & Eileen Fong (Ella Cheong LLC) On 2 January 2014, Singapore embarked on the 1st phase ...
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Voluntary Notification in Malaysian Copyright Law ...
By Zuhairy Fauzy (Ella Cheong IP Services Sdn Bhd) In Malaysia, copyright is protected under the Copyright Act 1987. It ...
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Review of Registered Designs Regime in Singapore
By Denise Loh (Ella Cheong LLC) The Intellectual Property Office of Singapore (IPOS) is carrying out its first major review ...
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IKEA v IkeaHackers: the Trade Mark Dispute That Ne...
By Zuhairy Fauzy (Ella Cheong IP Services Sdn Bhd) The Malaysian IP scene was recently abuzz with a brief yet ...
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Can Amendments to the Copyright Act 2014 finally k...
By Eileen Fong (Ella Cheong LLC) For many years, Copyright owners have struggled with a generation of IT-savvy individuals who ...
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