Our Profile



The Ella Cheong brand derives from the name of our founder, an internationally renowned and respected intellectual property law practitioner who started her professional practice in Hong Kong in the 70’s. On the invitation of the Singapore government, the Ella Cheong brand first took root in South East Asia in 1986 as a specialist intellectual property boutique law practice in Singapore to meet the rapidly evolving demands of both local and international businesses for the region.



Our Vision
To deliver the most accessible and effective IP services to enterprises



Our Mission
Becoming the leading holistic resource in ASEAN for meeting enterprise IP needs



Core Values

In 30 years, the brand has garnered a strong track record and reputation as a leading regional one-stop focal-point in South East Asia meeting the intellectual property needs of businesses locally, regionally and around the world, including:


Portfolio management


Dispute resolution



The legal and technical expertise gathered under the Ella Cheong banner spans the gamut of intellectual property rights including trade marks, patents, designs, copyrights, as well as associated subject matter like domain names, trade secrets and advertising.

Our regional team across our offices, affiliates and strategic partnerships are committed to quality, timely and commercially-based yet cost-effective services. We are proud to support a diverse client base, including start-ups, SMEs and leading multinational corporations in the aviation, manufacturing, luxury, FMCG, cleantech, pharmaceutical, education and F&B industries.

Our clients appreciate our results-oriented, business-centric, transparent and uncompromising philosophy to service.

What matters most is what works.