Zoom Webinar – Patents: Capturing Value for Your Business

Complimentary Webinar on Patents Ella Cheong LLC will be hosting a free webinar on “Patents: Capturing Value for Your Business”. This webinar will explore different forms of Intellectual Property (IP) with a focus on patents. Business owners and inventors who want to know more about the role of patents in business sustainability, and how […]
Death by Genericide: How Trademarks Become the Victims of Their Own Fame

Death by Genericide: How Trademarks Become the Victims of Their Own Fame Jacuzzi. Escalator. Hovercraft. Bubble wrap. Band-aid. Aspirin. Thermos. What do these random items have in common? They are – or were – in fact trademarks which, through longstanding popularity, ubiquity, and force of habit, have become so associated with the products they were […]
Leveraging on Intangible Assets in a Post-Pandemic World

Leveraging on Intangible Assets in a Post-Pandemic World Introduction As countries around the world prepare to open up their economies following months of lockdown, businesses large and small will need to find their feet as they seek to adjust to the new normal that confronts them. In what is being described as the worst global […]
No Written Agreement? An Implied Licence May Arise In Non-Commercial Relationships

Introduction In the recent case of Harvard Club of Singapore v President and Fellows of Harvard College [2020] SGHC 77, Ella Cheong LLC represented Harvard University (the “University”) in an appeal to the High Court, successfully defending against the grounds of opposition in relation to two trade marks which the University sought to register. The […]
COVID-19 Business Continuity Update – 15 May 2020

Dear friends and colleagues, With the COVID-19 pandemic situation in Singapore and Malaysia continuing to be a grave concern, control measures have been extended and further heightened. Please note the current state of play below: Singapore: The control order to close non-essential businesses has been extended to 1 June 2020. Our Singapore office and the […]
COVID-19 Business Continuity Update – 30 April 2020

Dear friends and colleagues, With the COVID-19 pandemic situation in Singapore and Malaysia continuing to be a grave concern, control measures have been extended and further heightened. Please note the current state of play below: Singapore: The control order to close non-essential businesses has been extended to 1 June 2020. Our Singapore office and the […]
COVID-19 ASEAN Update: Indonesia, The Philippines, Vietnam – 15 Apr 2020

Dear friends and colleagues, We would like to provide you the following further update on the COVID-19 situation in ASEAN: Indonesia: The state of emergency first declared by the governor of Jakarta on 20 March 2020 is currently into an extended period until 19 April 2020. The Directorate General of Intellectual Property (DGIP) is also […]
COVID-19 ASEAN Update: Malaysia – 15 Apr 2020

Dear friends and colleagues, We would like to provide you the following further update on the COVID-19 situation in Malaysia: The nation-wide lockdown of Malaysia has been further extended to 28 April 2020. The Malaysian Intellectual Property Office (MyIPO) and our Kuala Lumpur office remain closed until the end of the lockdown period, which is to be […]
Securing Trade Mark Rights In The Pacific Island Nations

A. Introduction Whenever the words “Pacific Islands” appear in a conversation, most people would naturally think of the beautiful blue ocean and white sandy beaches of the Maldives or Fiji. To most brand owners however, the idea of securing their trade mark rights in the Pacific Island nations would be novel, and something which has […]
Business Continuity Update from Ella Cheong – 6 April 2020

Dear friends and colleagues, With the worsening situation in Singapore and Malaysia in relation to the COVID-19 pandemic, further steps are being taken. Please note the updates below: Singapore update: With effect from 7 April 2020 till 4 May 2020 (inclusive), subject to any further extension if deemed necessary, all non-essential businesses are required to […]